DOWN IN THE VALLEY emerged as a powerful spinoff docuseries from the world of P-Valley, offering an unfiltered look into the unseen corners of the deep South. Hosted and executive produced by Nicco Annan—best known for his iconic role as Uncle Clifford in P-Valley—the series dives into the people, culture, music, sensuality, and untold stories of the region.

As part of the campaign, I played a key role in shaping the strategy to position the series as more than just a docuseries, but a platform for confronting uncomfortable truths and challenging societal norms.

My goal was to develop a campaign that deeply connected with the core themes of the series, positioning the show not only as a must-watch but also re-emphasizing STARZ as the home for authentic, untold stories from unheard voices.