BMF is a hit crime drama inspired by the real-life Black Mafia Family, rooted in hustling culture and the rise of hip-hop.

For the digital campaign, we developed new key art tailored specifically for high-impact digital placements. The goal was to modernize the visual language of the series, optimize for platform-first viewing, and ensure the artwork cut through in crowded digital environments while staying true to BMF’s raw, authentic tone.

Having worked on the series across multiple seasons, I partnered closely with cross-functional teams to deliver a digital-forward campaign that honored the show’s cultural legacy while driving relevance and engagement with a predominantly Black audience.