BLINDSPOTTING is a sharp, Bay Area–set dramedy centered on Ashley as she navigates love, identity, and community amid the chaos of everyday life. Our marketing campaign positioned the series as putting the fun in dysfunctional - balancing bold comedy with emotional depth, in a tone best described as Atlanta meets Fleabag.

The campaign highlighted the ensemble cast and Oakland’s cultural specificity, pairing an elevated, artistic aesthetic with humor and escapism to attract a broader comedy audience while reinforcing the show’s authenticity and critical appeal.