BMF is a widely popular crime drama based on the infamous crime organization, The Black Mafia Family. Sitting at the intersection of hustling culture and the birth of hip-hop music, BMF’s influence is wide reaching across decades.

Executive Produced by 50 Cent and created in partnership with those close to real-life members of BMF, working on this series comes with the pressure of portraying a true story and executing an authentic campaign that resonates with a predominantly Black audience.

Working on the series for the past 3 years and across 3 seasons gave me the chance to collaborate with my cross functional partners and create tentpole campaigns that capture the raw essence of BMF’s story while honoring the cultural impact of both the organization and the era.