RAISING KANAN is one of STARZ’s top family crime dramas, executive produced by 50 Cent and the team behind the Power universe. A spin-off prequel, it explores the coming-of-age story of Kanan Stark — a character longtime fans know from the original series. For this campaign, I helped lead a strategic creative shift to broaden the show’s appeal while honoring its roots. We built campaign creative that leaned into the show’s most broadly appealing elements — recognizable talent like Tony Danza and Wendell Pierce, rich character drama, and unexpected twists and turns. This approach allowed us to reach new audiences while deepening the emotional connection for existing fans.